AURA is a premier PR and Communications agency, providing extensive digital PR services to leading brands from all over the globe. Our comprehensive approach ensures the powerful visibility of your brand amongst global leaders.

AURA develops and executes targeted media campaigns to brand our clients as leaders in their sectors. We have the experience and know-how to increase engagement with your target audience around the world in a single city, country, or internationally. We strive to elevate your brand awareness and credibility with a wide array of marketing tools, such as content creation and storytelling, media and public relations, social media, and influencer marketing.

AURA has cemented itself as one of the leading names in media relations, content marketing, and social media. Through precise media placement and strategic partnerships, AURA provides the perfect platform for your brand influence no matter the size or scope.

AURA helps premium brands build, unite, and grow their presence in the digital world. AURA’s expertise stretches across multiple sectors, including Real Estate, Architecture & Interior Design, Hospitality, Food & Beverages, Fashion & Beauty, Luxury Lifestyle, IT Products, Software, and Sustainability businesses. With AURA’s unique blend of publicity and global outreach capabilities, clients can expect to take their business one step further.



An aura is a glow of energy that emanates around a person. We believe that companies also have an aura – a unique set of ideas and goals that color the image and reputation of a brand. Through cutting-edge strategies and campaigns, we add shape and color to your brand’s aura and share it with consumers around the world.


Promoting your brand is our focus. Our primary goal is to make you stand out by developing a PR strategy consistent with your brand goals to make a lasting impression, or a unique aura that everyone can see and no one will forget. We have the expertise to drive successful campaigns for our clients that help increase brand awareness and create opportunities for community and customer engagement.

By generating engaging content, we help leaders across business sectors tell stories and generate conversations with customers, engage audiences, and break new ground in the evolving media space. Working with the best representatives from a wide range of sectors, we carefully develop content marketing strategies and organize targeted media publicity that reveals the core essence of the brand to the audience, elevating its communications and adding value to its offer. This is an extensive range of specific activities designed to maximize business outcomes for our clients, which we call the AURA Effect.

AURA is what makes your products and services recognizable and desired.


Our vast media network gets your message out fast and reaches millions worldwide. We place your company in a diverse cross-section of media outlets and do so at a higher rate and volume than anyone else. These placements are impactful, position you as the market leader, drive new levels of traffic to your website, increase backlinks, and draw new customers to your brand.

We secure valuable media placements that convert users, acquire customers and partners, secure investor interest, and increase your valuation. The media coverage we generate also brings an influx of traffic to your website. We strive to make a splash with the right demographic targets that mirror your PR objectives. Your brand gets instant credibility through our targeted marketing campaigns.

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Our clients come from a wide range of sectors across architecture, interior design, real estate, hospitality, food & beverage, and the luxury goods industries. In addition, AURA specializes in promoting clients who are committed to environmental sustainability. Our promotional results can be seen in digital media all over the world.

AURA Digital PR Agency has over 10 years of experience with PR services, helping clients grow and flourish within their industries through targeted media publicity.

What’s the key to AURA successfully promoting premium brands in such an array of industries? To put it simply, the key to our success are the strong relationships and mutually beneficial partnerships between AURA and international media and influencers around the world. Our innovative promotional campaigns lead to positive results in the short and long term. The AURA team puts in the effort to create eye-catching materials in print and digital media worldwide.


United States of America

Skylux Travel

United States of America



Concierge Psychology & Psychiatry

United States of America

Aspire Lifestyles

United States of America

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Klaudija Zubčić, Founder

Klaudija Zubčić d.o.o., Croatia

Big thanks for the enormous support, responsiveness, and promptness. Especially thank you for making us recognizable all over the world.

Zarah Evans, Owner

Exclusive Links Real Estate Brokers, UAE

I think the support you have provided us as a team has more than met our expectations.

George Lykissas, General Manager

Delfino Blu Wellness Boutique Hotel, Greece

We would like to congratulate you on the impeccable job you have done. We are glad to confirm that you have full approval of the PR materials, as you have done an excellent job.

Caroline Usher, Founder

UBD Global, Indonesia

We are very grateful for all your efforts with us on the CAVE / LLA journey and for arranging the articles you are bringing to different parts of the world.

Ahmed Fouad Mohamed, Founder

Mr. Tuxedos, Egypt

Thank you so much for summing up our work together; the journey was very satisfying, and we are really glad that we worked together on this project. Also, we’ll be glad to collaborate again in the future.

Regis Thomas, Executive Director

Sukkho Samui Estates, Thailand

I wanted to thank you for everything you’re doing for Sukkho 🤍 The Art of Luxury is definitely the best publication we’ve had so far.

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AURA specializes in creating powerful digital PR and media campaigns that generate a stellar presence for its clients. Our comprehensive services ensure the powerful visibility of your brand amongst national or global leaders. From developing impactful content marketing strategies to crafting exceptional content to establishing influential media placements, AURA provides a full suite of services to gain visibility and position our clients as market innovators, engaging their target audience.

With deep knowledge of services such as digital PR, media relations, SEO outreach campaigns, influencer programs, and AI-based content insights to provide greater efficiencies for clients – AURA’s integrated approach covers all marketing aspects for businesses in diverse sectors. With our expertise at work, AURA gets your message out there with utmost engagement and credibility within cities or countries across borders! Let us help you elevate your brand awareness with visibility that will leave an impact!

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Our team is flexible, dynamic and creative thanks to our deep understanding of the market and experience in adapting to its changing conditions. With international experience across different sectors, there’s always someone on the AURA team to provide helpful insights on specific services and products on the local, regional and global scale.

We only start work on your project after thoroughly studying your brand to clearly see and understand its aura. Then, it’s time for the fun part. We plan how to make your aura brighter and more impactful to take your ideas and messages to the world. Our engaging storytelling and creative marketing techniques will shine bright into the hearts and minds of your target audience.

Alexander Chetchikov, Founder & CEO

Alexander is the Founder and PR Guru at AURA. With a Master of Arts from Harvard Business School, and a solid background in marketing and communication, Alexander has focused his career on the PR industry for the past 20 years. He is a businessman, entrepreneur, and investor with extensive experience in executive positions at international companies. Alexander has implemented the knowledge, skills, and ideas accumulated over the years in his projects like the Luxury Lifestyle Awards, World Future Awards, and finally, AURA PR Agency.

Olha Kipiani, PR & Creative Teams Leader

Olha has over 10 years of international experience in Public Relations & Marketing, with a proven record of effectively overseeing the strategy and execution of PR campaigns for a diverse range of clients. She leads and develops the agency’s PR & Creative teams to execute successful campaigns that deliver the customers’ core messages.

Jana Vos, Senior Media Manager

Jana is a committed PR professional who plays a central role in media strategy and media relationship building at AURA. Throughout her career, Jana has earned agency’s clients placements in top media outlets worldwide including Forbes, L’Officiel, LUXUO, and Esquire…

Peggy Dimitrakopoulou, PR Executive

Peggy is a dedicated and results-driven PR executive with 10 years of international experience in account management, customer service, and sales in the luxury industry. With attention to detail and a customer-focused approach, she specializes in developing and implementing promotional campaigns in Architecture & Interior Design, Real Estate and Hospitality. She is a dynamic communicator with a Master’s degree in Business Administration and Management.

Alex Hesse, PR Executive

Alex is an accomplished and highly skilled public relations professional with 10 years of agency experience working on campaigns across the world. She focuses on developing and executing promotional campaigns for high-profile clients across the real estate, hospitality, and sustainable industries.

Vyonne Hohls, PR Executive

Vyonne has a Master of Arts degree, and more than 10 years of experience in content creation, research, editing, proofreading, and storytelling. Vyonne works successfully with clients as a PR Executive, and also works as our Senior Copywriter.

Alessandra Bicego, Social Media Manager

Alessandra’s expertise lies in developing and implementing social media strategies and building online communities for brands in meaningful ways. As a marketing enthusiast, she dedicates herself to creating the perfect digital journey for clients. Alessandra is passionate about marketing and providing long-lasting value for every client.

Mariya Ruban, Content Strategist

Mariya has 12 years of experience in media. She passed a long road from the position of a reporter for the most famous national daily newspaper to the post of editor-in-chief of a glossy luxury lifestyle magazine. Last three years, she has been working as a PR & external communications specialist, adores relations with media, and always knows what they need.

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Why Invest in Content Marketing?

Content marketing is a powerful tool to support your customer acquisition efforts. However, there is more to it than just creating content, you must also have a comprehensive strategic plan in place. This plan should be anchored in an understanding of the target audience’s needs and preferences, based on which great content should be created.

What Is Digital PR and How it Can Benefit Your Business?

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Media relations in Digital PR

For those experienced in public relations and for those just starting out, building strong media relations is essential. This article serves to provide an understanding of the relationships between journalists and PR professionals and how AURA can help take your business’s brand to the next level. Media relations, unlike advertising and marketing which are direct […]

What is Storytelling and why your brand needs it?

From the earliest days, people have relied on stories to make sense of the world around them, to connect with others, and to pass on knowledge and wisdom from generation to generation.

AURA Released the Digital Magazines for Luxury Lifestyle Awards

AURA Digital PR Agency is proud to present the result of their collaboration with the Luxury Lifestyle Awards: two digital magazines – TOP 100 Architects and Designers Book and TOP 100 Real Estate Brokers and Developers Book.

What Is SEO & Why Is It Important for Your Business?

As you might already know, only having a website is not enough for businesses to attract potential customers nowadays. A website doesn’t do much if it’s not visible to its target audience ¾ that’s where SEO comes in.

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AURA Digital PR is
an official PR Agency of

Luxury Lifestyle Awards, a global award selecting, recognizing, celebrating, and promoting the best luxury goods and services all over the world.

World Future Awards, a global award to highlight the best products, software, and services set to transform the global economy and define the world’s future.

International Sustainable Awards, a global award to honor companies, corporations, and projects that focus on sustainability and eco-friendly growth.