Why Invest in Content Marketing?

Content marketing is a powerful tool to support your customer acquisition efforts. However, there is more to it than just creating content, you must also have a comprehensive strategic plan in place. This plan should be anchored in an understanding of the target audience’s needs and preferences, based on which great content should be created. The plan also includes distribution methods for maximum reach and impact. After distribution, performance metrics can be used to quality-check your strategy and make adjustments accordingly. With this blog post, we will provide an introduction to the basics of content marketing and how AURA can build a successful strategy for you from scratch.

Why is content marketing important:

Content marketing is an essential part of achieving desired goals, successfully setting key performance indicators, and improving business processes. What’s more, it emphasizes planning instead of haphazardly creating content without apparent purpose. Content marketing has many advantages, visibility online increases as a result of consistently providing useful information that helps customers resolve their issues; leads are generated thanks to relationship building with your niche; authority establishes when reliable content is shared over time; customer engagement grows through customer feedback; and budget expands when the success of marketing efforts can be established.

How AURA work within content marketing:

At AURA we offer many services for your business, one of which is content marketing. Below we will go through a brief explanation of how we work within content marketing and some of the steps we take in order to give you a better understanding of what you can expect when using our services.

PR Brief

At AURA we begin our work with a PR brief, in which clients provide essential information regarding the project. This information includes determining the target audience, promotional region, platforms for promotion, key messaging, and goals of the campaign. With this information at our disposal, we can develop an effective content marketing strategy that hits all the required marks.

Developing a content marketing plan

Based on the PR brief, the content marketing plan deliberate on goals, content/business goal alignment, types and formats of content, topics for optimized keywords for the target audience, and a comprehensive content calendar and platforms for distributing and publishing the chosen content.

Creating and curating content

Once the client has approved their content marketing plan, we begin generating and curating content. This involves creating a variety of types of text, such as press releases, reviews, interviews, blog posts, and guides. We ensure that every piece of text is unique and tailored to the specific media outlet it will be shared with; this includes taking into account its goal and purpose as well as aligning it to fit the interests of the audience of that medium.

Publishing and distributing content

We provide media relations services for our clients, primarily featuring their content in online media outlets. Our clients can be featured in publications focusing on architecture and interior design, real estate and development, hospitality, food and beverage, wellness and spa, beauty, eco-friendly initiatives, sustainability initiatives as well as cutting-edge technology. Additionally, we cater to business-related topics including innovation & finance; economics & science; while keeping ahead of modern society’s progression with new views on how advanced technology will impact humanity in the upcoming years.

Measure metrics and performance

At AURA the use of metrics and performance is vital to the success of a content marketing strategy. We monitor brand presence in online media and provide helpful monthly statistics and reports. Through our data collection, you can track key metrics such as readership, people reach rate, engagement levels, domain authority rate, and backlinks. These valuable insights allow both us and our clients to evaluate their brand’s position in the digital landscape.


If you want to succeed with content marketing, you need to produce high-quality, relevant, and engaging content that speaks to your target audience. You will also need to have a plan for getting that content in front of the right people. And finally, you need to track and measure your results so that you can adjust your strategy as needed. AURA can help you with all of that. With our comprehensive approach, you’ll reach your target audience and ensure success for your business.

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