Graphic design is key to the success of your marketing and advertising endeavors. Having high-quality designs also increases the likelihood of users interacting with your content. We at AURA are guided by four key characteristics of effective digital design:
Your design needs to pull the user in and push them to interact rather than just look at it.
You need to research industry and design trends, your target audience, and the content/subject matter at hand before you begin to create a digital design.
Your design needs to be easy to read. This includes the flow of the text, hierarchy, font usage, scale, white space, and adherence to good design principles
The best thing about digital design is that you can easily change it if any user encounters issues or if any unforeseen problems arise.